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Here are a few factors to consider while choosing a web design agency in New York.

• Portfolio-  Review their past work to see if their style aligns with your vision.
• Experience- Choose an agency with expertise in your specific industry or project type.
• Client testimonials- Get a sense of their client satisfaction and project outcomes.
• Communication style- Ensure clear and consistent communication throughout the design process.

The cost of web design services in New York City can vary significantly depending on several factors, however the average per hour charge of web design agencies varies from $150 to $300. Moreover, these rates also depend upon your web design project needs.

Finding a reputable web design agency requires a strategic approach which includes:

• Portfolio Review- Assess their work process and quality.
• Asses their Experience and Methodology
• Check their Communication and Collaboration Skills 
• Check their pricing rates
• Focus on Client reviews and Testimonials

Several key factors significantly impact the cost of web design services in New York City:

• Project scope and Complexity
• Design Requirements
• Development Needs
• Agency Expertise and Experience
• Project Timeline and Speed

Custom designs offer more flexibility but are pricier. Templates provide a cost-effective option with limited customization. It generally depends on your website design needs.